Canton Fair of Golden Opportunities | MU Group 20th Anniversary

"The company provides a good platform and logistical support, which is especially suitable for young people to develop. As long as you work hard, you will reap rewards. I myself started as an ordinary café waiter of Nan Yuan Hotel and grew into a department manager. I am now 31 years old and already a senior employee."

This was my speech at a foreign trade stability and growth promotion event with Tom Tang 10 years ago, and it was reported by Ningbo TV station at the time. The past is like smoke, and I will quote the news report from back then:

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In the second half of 2003, at the old factory of Jiangdong Sangjia, the average age of 14 people was 23. In 2004, the company's output reached 11.66 million US dollars, with a growth rate of 100%, and the number of employees increased to 26 by the end of the year. In 2008, the company did not lay off any employees, but increased salaries and achieved a 21% growth rate against the trend. In 2010, the company's export trade volume exceeded 112 million US dollars, with a growth rate of 78%, and the number of employees reached 319. In 2011, the company's employees traveled more than 3 million kilometers and covered more than 100 countries and regions. The self-support export trade volume reached 200 million US dollars. In 2013, the self-support export trade volume is expected to reach 300 million US dollars.

Ten years ago, not many people knew about her, but she has always persisted in the power of youth, innovated internal talent training models, constructed product design and research and development systems, opened up operational service channels, and increased brand investment... With the joint efforts of multiple innovations, she now shines brightly. She is MARKET UNION, with an average employee age of 26.6 and 750 employees.

In the blink of an eye, ten years have passed, and MU is about to celebrate its 20th anniversary.

Today, ten years later, I want to say that at MU, I have realized my foreign trade dream that I have been pursuing for the past 20 years!

  Canton Fair 
of Golden OpportunitiesMy path to career was quite rocky. In 1999, my first job after graduation was as a waiter in a coffee shop at Nan Yuan Hotel, the first five-star hotel in Zhejiang Province, which was still a state-owned enterprise at the time. Foreign trade salesmen and foreigners were regulars at the coffee shop. They would drink tea and chat in foreign languages, how high-end and petty-bourgeoisie! And I was confined to the coffee shop every day, unable to even go to the lobby, and my foreign trade dream, born out of envy, took root deeply in my heart.
 What goes around comes around. On November 25, 2003, I received an opportunity and joined a small foreign trade company without hesitation, where there were only two people, me and the boss. Although we did all the dirty and tiring work, we cherished it because we had entered the "high-end industry"! Great thanks for my boss and my first master of foreign trade!

In the minds of many foreign traders, the Canton Fair is synonymous with foreign trade, and countless people have made their first fortune there. Established in Guangzhou in 1957, the China Import and Export Fair is the largest and most authoritative comprehensive exhibition in China, and has since become the "barometer and vane" of China's foreign trade, as well as a "golden signboard" in the eyes of global merchants. The words "foreign trade" and "Canton Fair" almost appeared simultaneously in my memory.

In 2004, I finally had the opportunity to attend the Autumn Canton Fair with my boss. The venue was in Liuhua, not very large, with old and dilapidated stairs, and both upstairs and downstairs were crowded with people, even the aisles were very crowded. The booths were small, with no space to eat, and everyone was eating take-out outdoors with their lunch boxes, a busy scene of "brick-moving".

The scene was a bit like the Yiwu San Ting Road Night Market just after the outbreak of the epidemic this year, with people crowded together. The exhibition style was also relatively rough, with hooks bought and carried over, and products hung on the shelves or tied with zip ties.

The boss learned English by himself, and he took every opportunity to actively chat with customers and exchange business cards, while I was more of an observer and learner. Many foreign customers lined up in front of the booths, placing orders with US dollars. It was the first time I had seen such a scene, and it opened up a whole new world for me!

After arriving at MU, I heard an even more inspirational story about the Canton Fair. President Patrick Xu of Sellers Union went to the Canton Fair for the first time, but didn't get a booth, so he directly set up a street stall at the entrance, handed out business cards to foreigners, looked at sample albums, and still reaped a rich harvest!

At that time, doing foreign trade was very profitable, with gross margins of up to 30%, 50%, or even 100%! Nowadays, the competition at the Canton Fair is becoming increasingly fierce, and the seller's market of the past is unlikely to be replicated. Although with the development of e-commerce, there are more and more online customer acquisition channels, the Canton Fair is still the best platform for consolidating old customers and developing new ones.

 Self-recommendationMy first job in foreign trade was mainly focused on stationery products, where I worked for 3 years and eventually became the procurement manager. However, I always actively sought change and desired a larger platform where I could learn about the entire process of foreign trade in a more in-depth and systematic way. Instead of searching for opportunities while still employed, I decided to take a bold step and resigned from my job to focus fully on finding a new one.
My first thought was to approach Sellers Union, so I self-recommended myself by sending a message directly to Patrick and sending my resume. I also called him to follow up. This may seem abrupt, but there is a story behind how I was able to contact Patrick directly.
 I used to work as a freight forwarder for a period of time, and one day while doing business in a building near Rainbow Road Exhibition Center, I happened to come across Sellers Union. Patrick was very friendly and personally received me, showing me a stack of order information. Unfortunately, at that time, all orders were FOB and customers had already specified their freight forwarders, so I was unable to secure Sellers Union as a major client.Therefore, when I was looking for a new job the second time around, I targeted Sellers Union and also voted MU's resume online, which also belonged to Sellers Union. Patrick quickly met with me at the time, at the company's previous office in the Bund Center. He said, "Your resume is impressive, but my current platform does not need additional personnel. I recommend that you go to our subsidiary, Global Union, which specializes in stationery products and is more suited to your experience."

Thanks to Patrick 's introduction, I went to interview with Global Union, which is run by the Sangjia. However, after reviewing my resume, General Manager Daniel Wu also said that they were not in urgent need of personnel.

During a moment of my frustration, I received an interview invitation from MU. It was then that I realized MU was actually located right across the hallway from Global Union. Tom Tang, the General Manager, had a brief chat with me and the next day he sent a text message saying, "You're hired, come report for duty tomorrow!"

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Author in 2007

I was fortunate enough to start working at MU on May 21, 2007. Shortly after, on September 1, GENERAL UNION was established and I was transferred there after the National Day holiday. GU and LC were established on the same day, and we set up a few flower baskets and a red cloth in the hallway to hold a simple ribbon-cutting ceremony. Tom Tang gave the most concise speech in history:

"Dare to reach for the moon and catch the turtle in the five oceans!"

 This sentence has been inspiring me to strive and work hard for so many years.

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Good Products Require Meticulous SelectionUpon my arrival at GU, I seized the opportunity to follow up with the largest Italian client at the time. Based on my over three years of experience in the stationery industry, I quickly helped the client with the stationery sector, and profits increased by 5 percentage points. This allowed me to quickly establish myself, and Mr. Luo decided to entrust me with the responsibility of export sales as well.

Starting with the Italian client, I handled everything from order tracking, procurement, quality inspection, and export sales, truly managing the entire business process. At the time, I was working in coordination with Edward Du, who was responsible for product procurement in Yiwu, while I was responsible for the Ningbo area, thus forming a joint battle zone. I would also like to express my gratitude to my comrade-in-arms, Edward.

However, the good times did not last long, as the Italian client adjusted their business, and the stationery sector slowly shrank. During this difficult period, Mr. Luo handed the very challenging Mexican client to me, and also provided a college student to assist me. This was a rare opportunity for me. Only by succeeding where others had failed could I demonstrate my abilities!

The Mexican client was large in scale and strength, but the prices were very low, with virtually no profit margins. How could I solve this problem? I chose to start with supply chain management, drawing on my previous experience in stationery products. Taking glue products as an example, I summarized them as the "5-step method".

The first step is preliminary screening. Glue products include various types such as solid glue, liquid glue, and white glue. The glue factories in Zhejiang Province offered the cheapest prices, so I found all the glue factories in Zhejiang Province, which resulted in about 200 factories being screened. The second step is phone screening. All 200 factories were contacted by phone, and about 100 of them were deemed to be valuable. The third step is factory visits. All 100 factories were visited, and product information was collected during this process. The fourth step is classification. Under different categories such as solid glue, liquid glue, and white glue, the factories were further divided into low-end, mid-range, and high-end. The fifth step is matching. Based on the client's needs, the most suitable factory products were accurately matched.
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Visiting Hungarian clients in September 2013

The difficulty with groceries lies in their variety, but the best way to handle it is also the simplest: visit the factories extensively beforehand to ensure product quality and delivery capability. As the saying goes, sitting in the office only brings problems, while going out to conduct research brings solutions. During that time, we worked overtime almost every day until midnight, gradually building up our business with Mexican clients and achieving new heights within a narrow profit margin.

 A Grassroots Entrepreneurial Stage After 10 years of hard work, on January 1, 2017, the GENERAL STAR DIVISION OF GU was established. The annual meeting that year was held in Yiwu, and the host was the pillar of MU, General Manager Eric Zhuang, who was also my first mentor after I joined MU. It was he who brought me into the grocery industry.

I remember when I first started working, due to business development needs, General Manager Zhuang independently established a new department and built a new team from MU Group A. At that time, I had a voice in my heart, "When will I be able to lead my own team like you?"

When I went up on stage that day, I was touched and emotional. As someone who rarely cries, I could no longer hold back my tears of excitement.

At MU, I had no connections, no background, and no impressive educational qualifications. The only capital I had was 10 years of hard work and dedication. Through teary eyes, I could see the young waiter in the Nan Yuan Coffee Shop 20 years ago, who often gazed enviously at the foreign trade businesspeople drinking coffee around him...

As time passed, that former coffee shop waiter now stands on the entrepreneurial stage of foreign trade, a grassroots stage of entrepreneurship!

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Anji Trip of GENERAL STAR DIVISION OF GU in 2017

However, life is fair, and it has already given me too much. The darkest moment of my life is about to come.
 At the end of 2018, I was eager to achieve something and invested all my assets in a new fashion stationery project. At that time, the profit of the division was only two or three million, but I invested almost all my belongings in a brand new project. I wanted to take a chance, but I didn't fully consider the difficulties in all aspects. I spent all my energy on the new project, and naturally, I had no time to manage the old project. I couldn't balance both ends, which led to a tight situation, and the company was almost ruined.

At the most difficult time, salaries could not be paid. I felt sorry for the trust of my leaders and the hard work of my colleagues. I was on the verge of depression and collapse! The Grim Reaper forgave me. If there was another blow, my career might end here. Under tremendous pressure, I started to exercise and train my willpower through physical exhaustion for self-redemption.

After experiencing the pain, I realized that I had to take drastic measures and not let this situation spread. The new project ended in failure, causing huge losses to the company. I think, if it were not for MU, this mistake would be hard to forgive. I am always grateful for this.

Because of the choice of trust and openness, MU has encountered some difficulties, but we still choose trust and openness today. Now, everyone who joins the company has to sign a confidentiality agreement. If the confidentiality agreement has no time limit, I am willing to sign it for a lifetime!

 Believe in the FutureFor outsiders, foreign trade may seem like a very glamorous industry: you only need to sit in the office every day, look at the computer, make some phone calls, and often go to five-star hotels to dine and chat with foreigners. The most important thing is that there are opportunities to go abroad, which may not be available in many other industries.

But what about behind the glamour? You have to work overtime and bear all kinds of unexpected pressures. The biggest difference from other industries is that working hours are not fixed, and there are time differences. A phone call or an email, and you have to rush over, even during the Chinese New Year.

Success in foreign trade is 99% effort and 1% luck!

 If you don't put in the 99% effort, can you seize the 1% good luck when it comes? If not, then you can only be an ordinary foreign trader and can only be someone else's assistant. Always be prepared, opportunities are always left to those who are prepared! Burst a piece of news that Tom Tang, in order to learn English, took all the faxes sent by customers home and memorized every word. This is the spirit of a foreign trader!

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Cycling  with colleagues in November 2021

From a newcomer who stepped out of school to becoming a backbone of the company, every step requires infinite effort, and only then can you achieve some success! Here, you have the opportunity to showcase your talents and ambitions, as long as you are willing, no one will limit you, but it depends on your self-discipline. The master leads the door, and the practice depends on the individual.

Action is power, and ten thousand hollow preaching is not as good as one concrete action.

Life is born for action, just like fire always rises, and stones always fall. Without action, it doesn't exist. Reality is on this side, and ideals are on the other side, with a turbulent river in between, and action is the bridge over the river. Yesterday's thoughts bring today's results; today's actions will determine tomorrow's achievements.

Persist in the ordinary, persist in the ordinary every day, and then you have what you have now. 20 years ago, I had the opportunity to enter foreign trade, just because someone left the company, and others' lack of persistence gave me the opportunity, which I cherish very much. In life, many times, there is no way out, which is the way to victory.

The competition in the industry is gradually becoming fierce, but often more opportunities will appear at this time. Are you ready? The war is about to begin, and every month in 2023 is critical and a decisive battle. The resounding oath of the oath-taking ceremony is still in my ears: Achieve the goal! Go all out and be invincible! Victory! Victory! Victory!

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The author, Jason Woo, was born in 1981 in Ninghai, Zhejiang. He graduated from Zhejiang Gongshang University with a major in business administration in 2006. He joined the company in May 2007 and has served as manager assistant, deputy manager, and manager. He has won the Outstanding Business Award, Outstanding Contribution Award, and Excellent Operation Award. He is currently the general manager of the GENERAL STAR DIVISION OF GU.

 

 


Post time: Apr-28-2023