MU Group | Zhejiang Deputy Governor Lu Shan Visited Yiwu Company


In early summer, Yiwu is bathed in the morning sun and full of vitality. On the morning of May 26th, Lu Shan, Deputy Governor of Zhejiang Province, and his delegation visited the Yiwu Operation Center of MU Group for research and guidance. They had cordial exchanges with company representatives on the “No.1 Opening Project” of sweet potato economy, transformation of traditional foreign trade enterprises, and the opportunities and challenges. Henry Xu, the Vice President of the Group, and William Wang, the President Assistant, warmly received the leaders.

At 11 o’clock in the morning, Governor Lu and his delegation arrived at the Yiwu Operation Center of MU Group. He first came to the exhibition hall to listen to a brief report from William Wang, the President Assistant of the Group and General Manager of ROYAUMANN, on the operation mode, development ideas, and suggestions for improvement. After learning that “At MU, you can also have your own company,” he praised the group for its 20 years of deep cultivation of export trade, unique entrepreneurial culture, and fighting spirit, encouraging everyone to continue making efforts to grow and strengthen the business. He expressed support for the establishment of the new Yiwu MU Building, the integration of online and offline foreign trade, and for its digital transformation under unfavorable macro-environmental conditions such as weak external demand and inflation. He was very concerned about the problems faced by enterprise, such as the shortage of outward-oriented talents and insufficient supply of warehousing land, and asked relevant departments to conduct in-depth research to ensure that the factor carrying capacity is compatible with the driving force of industrial upgrading and enterprise development.

69 70


In the exhibition hall, Governor Lu walked around and frequently asked about the origin of samples, quality standards, and design. He pointed out that foreign trade enterprises should accelerate the cultivation of their own brands, create more market-approved popular products, enhance the stability and competitiveness of the supply chain, and continuously extend the layout to the upper and lower reaches of the industry chain and the middle and high-end of the value chain.

When he saw several colleagues using fluent foreign languages to sell goods on TikTok through live broadcasts, he stopped with great interest, stating that cross-border live streaming is a good opportunity and a new track. Enterprises should closely follow the “No.1 Development Project” of the digital economy, strengthen cooperation with major cross-border platforms, continuously increase their online share, and build a cross-border e-commerce full-industry-chain service system.

After 25 years of rooting and cultivating in Yiwu, the Yiwu Operation Center of MU Group has developed into one of the largest foreign trade export groups in Jinhua and Yiwu. The Yiwu Operation Center currently has more than 10 wholly-owned and holding subsidiaries and divisions engaged in foreign trade exports. There are nearly 1,000 employees engaged in export trade in Yiwu, most of whom have a bachelor’s degree or above, and a quarter of them are proficient in a second foreign language. The office and exhibition hall cover an area of over 25,000 square meters, and the logistics area spans over 18,000 square meters. The total construction area of new MU Building in Yiwu Financial and Business District is nearly 120,000 square meters, which is expected to be completed and put into use by the end of 2024, meeting the office needs of 5,000 people.


Jiang Zhengui, Deputy Secretary-General of Zhejiang Provincial Government, Zhang Qianjiang, Deputy Director of Zhejiang Provincial Department of Commerce, Ruan Ganghui, Deputy Mayor of Jinhua, Luo Zupan, Deputy Mayor of Yiwu, and leaders of relevant departments from both Jinhua and Yiwu accompanied the research activities.



Post time: Jun-05-2023