Itsinda rya MU | Bwana Ye Guofu, washinze MINISO, sura ikigo cyacu

Ku ya 18 Nzeri 2021, Bwana Ye Guofu, washinze MINISO, ari kumwe n'ikipe ye y'abayobozi bakuru, basuye ikigo cyacu. Muri icyo gihe, Bwana Tang Yihu, Luo Xuping n'abayobozi b'amatsinda ya MU bakiriye abashyitsi neza cyane.

Mu gitondo, Bwana Ye yasuye Ingoro z'imurikagurisha za Chuangke na Binjiang. Hanyuma, Bwana Luo yajyanye n'abashyitsi mu cyumba cy'inama kiri ku igorofa rya 12 kugira ngo baganireho byinshi nyuma ya saa sita.

Muri iyi nama, Bwana Luo yatanze ibisobanuro bigufi ku miterere y'ibanze, amasomo yo guteza imbere, ndetse n'imiterere y'ubucuruzi bw'itsinda rya MU. Nyuma yaho, abayobozi ba MINISO baganiriye na MU Group ku kibazo cy'isoko rya Amerika, iterambere ry'ibicuruzwa, imicungire y'ibikoresho, ububiko, isuzuma ry'ubuziranenge, kunoza uburyo bipfunyika n'ibindi bibazo bifitanye isano. Kuva mu 2017, MU Group yakoze ubufatanye bwimbitse na MINISO, bayiha serivisi z'uruhererekane rw'ibicuruzwa kuva ku gushushanya no guteza imbere ibicuruzwa kugeza ku gushaka amasoko. Mu by'ukuri, ni imwe mu masosiyete make y'ubucuruzi y'abatanga ibicuruzwa ba MINISO.

Bwana Ye yavuze ko nubwo amaduka yo mu mahanga yibasiwe cyane n’icyorezo mu mahanga, MINISO izakomeza kwihutisha umuvuduko wayo wo gufungura amaduka mu mahanga. Itsinda rya MU rifite ubunararibonye bwinshi mu gukorana n’abacuruzi bakomeye bo mu Burayi no muri Leta Zunze Ubumwe za Amerika. Twizeye kongera imikoranire n’imigabane yombi no kugira ubufatanye bwinshi mu iterambere ry’amaduka.

Bwana Tang yavuze kandi ko itsinda rya MU rifite ubunararibonye n'imikorere myiza mu bicuruzwa bikoreshwa mu buryo bwihuse, kandi rifite ubushishozi n'ubushishozi ku isoko, ibi bikaba byafasha ubufatanye bwiza hagati y'impande zombi. Nyuma yo gusuzuma ibikubiye mu biganiro, uruzinduko rwahise rurangira.

MINISO, iduka ry’amakusanyirizo “Young People Likes”, harimo na TOPTOY, ikirango cyayo cya mbere cyigenga cyatangijwe na Bwana Ye Guofu, rwiyemezamirimo ukiri muto w’Umushinwa, gifite icyicaro gikuru i Guangzhou, mu Ntara ya Guangdong mu 2013. Mu mwaka wa 2020, iki kigo gifite ibisobanuro byinshi.

Ku ya 15 Ukwakira, MINISO yashyizwe ahagaragara ku mugaragaro ku isoko ry'imari n'imigabane rya New York ifite ikirango cya MNSO. Ku ya 31 Ukuboza 2020, MINISO yubatse umuyoboro w'amaduka arenga 4.500 mu bihugu hafi 90 n'uturere ku isi, harimo amaduka arenga 2.700 mu Bushinwa n'amaduka 1.700 yo mu mahanga. Kuva mu 2020, MINISO yakomeje kongera imiterere yayo ya omnichannel no kwagura uburyo bwayo bwo gucuruza kuri interineti. Hamwe na gahunda zemewe na porogaramu z'abandi, ikora inyungu zuzuzanya n'imiyoboro y'amaduka idafite interineti, yongera uburambe bw'abaguzi mu guhaha, ndetse inanoza neza uburyo abaguzi bagumana n'umuvuduko wo kugura.

MINISO yungukiye ku kwaguka kuri interineti no kuri interineti, yakomeje kwagura umubare w’abakoresha bayo n’amakuru yihariye, umubare w’abaguzi wegereje miliyoni 28 bitarenze itariki ntarengwa yo ku ya 31 Ukuboza 2020.